Web Marketing Glossary

Dictionary of Internet Marketing Definitions

Web marketing is filled with jargon. To make things even more confusing, the rapid evolution of the Internet and marketing techniques make this a constantly shifting area. Terms change, techniques come and go... we'll do our best to keep this glossary current and, when appropriate, to explain how particular terms have evolved.

The Web Marketing Glossary is a work in progress - we want to give each term the attention it deserves. Here are our first additions:

Adsense ™
Adwords ™
Anchor Text
Blog
Click Fraud
Content
Content Management Systems (CMS)
Conversion
CPA
CPC
CPL
CPM
Duplicate Content
IP Address
Link Development
Link Exchange
Link Farm
One Way Links
PageRank (PR)
Pay Per Click (PPC)
Pay Per Click (PPC) Management
Reciprocal Links
ROI - Return on Investment
Search Engine Marketing
Search Engine Optimization
Shopping Cart
Spider
Text Links
Web 2.0
Web Analytics




 

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